Centre for Consultancy, Training and Corporate Interface

  • India

Research Output 2019 2019

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Article
2019

Branding of territorial speciality products: A case of Udupi Mattu Gulla Brinjal

Baliga, V., Joshi, H. & Shenoy, S., 01-01-2019, In : Indian Journal of Marketing. 49, 1, p. 8-24 17 p.

Research output: Contribution to journalArticle

Marketing
Branding
Marketing mix
Farmers
Geographical indications