A study of impact of cultural dimensions on ATM user experience

Dasharathraj K. Shetty, Namesh Malarout, P. J. Prajual, Nithesh Naik

Research output: Contribution to specialist publicationArticle

Abstract

User Experience is an overall experience of a user using a product may be a tangible product or an intangible product like software. This study aims to improve the overall user experience of Automated Teller Machines (ATM) by identifying the influence of cultural dimensions using the factors proposed by Hofstede and Bond, Kluckholn and Strodbeck, Hall, Parsons and Shill, Trompenaar, Shwartz frameworks. The Cultural Dimensions related to the User Experience of ATMs (region-wise) based on contextual inquiries and online surveys conducted.

Original languageEnglish
Pages7305-7316
Number of pages12
Volume82
Specialist publicationTest Engineering and Management
Publication statusPublished - 03-02-2020

All Science Journal Classification (ASJC) codes

  • Instrumentation
  • Mechanics of Materials
  • Mechanical Engineering

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    Shetty, D. K., Malarout, N., Prajual, P. J., & Naik, N. (2020). A study of impact of cultural dimensions on ATM user experience. Test Engineering and Management, 82, 7305-7316.