User Experience is an overall experience of a user using a product may be a tangible product or an intangible product like software. This study aims to improve the overall user experience of Automated Teller Machines (ATM) by identifying the influence of cultural dimensions using the factors proposed by Hofstede and Bond, Kluckholn and Strodbeck, Hall, Parsons and Shill, Trompenaar, Shwartz frameworks. The Cultural Dimensions related to the User Experience of ATMs (region-wise) based on contextual inquiries and online surveys conducted.
|Number of pages||12|
|Specialist publication||Test Engineering and Management|
|Publication status||Published - 03-02-2020|
All Science Journal Classification (ASJC) codes
- Mechanics of Materials
- Mechanical Engineering