Counting citations have been the usual norm to determine the impact of any research and/or scholar. However, with majority of the scholarly activities happening on the World Wide Web, traditional counting of citations is now being termed 'slower.' The recent explosion of online data storage for many articles may serve as a pool which uses social media sites to navigate. Altmetrics has been proposed as the new entity which aims to change the focus of the scholarly reward system to value and encourage web-native scholarship. This paper makes an attempt to understand altmetrics.
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