An integrated dataset on current adoption practices, readiness and willingness to use m-commerce amongst women fish vendors in Karnataka state, India

Raghavendra Prabhu, Vasanth Kamath, Harisha Joshi

    Research output: Contribution to journalArticle

    Abstract

    The dataset describes the survey data on current adoption practices, readiness and willingness amongst woman fish vendors (WFVs) towards the adoption of m-commerce in Coastal Karnataka region, India. The coastal Karnataka belt houses three districts viz. Udupi, Uttara Kannada and Dakshina Kannada. Primary data is retrieved from 383 WFVs who serve 26 markets in the districts mentioned above. The dataset comprises of demographic details of the respondents like age, education, per-day sales etc. and specific responses to the items measuring their current adoption practices, as well as readiness and willingness to use m-commerce in their day to day business activities. Availability of this data will help researchers, policy makers and social entrepreneurs to determine optimal strategies towards efficient adoption of m-commerce models amongst small vendors in similar emerging markets thereby increasing their income levels.

    Original languageEnglish
    Article number103887
    JournalData in Brief
    Volume24
    DOIs
    Publication statusPublished - 01-06-2019

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    Willingness
    Readiness
    Integrated
    India
    Mobile commerce
    Fish
    Vendors
    Coast
    Politicians
    Emerging markets
    Income level
    Optimal strategy
    Survey data
    Entrepreneurs
    Education
    Demographics
    Business activity

    All Science Journal Classification (ASJC) codes

    • General

    Cite this

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    An integrated dataset on current adoption practices, readiness and willingness to use m-commerce amongst women fish vendors in Karnataka state, India. / Prabhu, Raghavendra; Kamath, Vasanth; Joshi, Harisha.

    In: Data in Brief, Vol. 24, 103887, 01.06.2019.

    Research output: Contribution to journalArticle

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