Dotychczasowa strategia marki pracodawcy: Strategiczny nacisk na sektor technologii informacyjnej (IT) w Indiach

Translated title of the contribution: Antecedents to employer branding: A strategic focus on the information technology (IT) sector in India

Smitha Nayak, Suhan

    Research output: Contribution to journalArticle

    Abstract

    There is a paradigm shift in the nature of employee –employer bonding in the present dynamic business context. It is moving from a strong long term relationship to an instable short term association. This change is primarily observed among highly skilled knowledge workers of the information technology industry as they seek the best organizational environment that will suit their needs. In the present operating business environment where organizational growth is an outcome of innovative and technological progressions, human capital has emerged as one of the most valued assets of the organization. Skilled human capital can be a source of competitive advantage to companies and be a significant antecedent to its success. The challenge for the information technology industry is therefore to design a work environment that not only attracts but retains such talented human capital. Hence, it is imperative for the companies to explore the attributes that such skilled talent expect and operationalise them to effective employer branding strategies. This study is an attempt to explore the important attributes that IT specialists aspire in an organization of interest which will be beneficial design employer branding strategies.

    Original languagePolish
    Pages (from-to)143-151
    Number of pages9
    JournalPolish Journal of Management Studies
    Volume15
    Issue number2
    DOIs
    Publication statusPublished - 2017

    Fingerprint

    Branding
    India
    Employers
    Human capital
    Industry
    Branding strategy
    Organizational environment
    Business environment
    Knowledge workers
    Paradigm shift
    Competitive advantage
    Employees
    Organizational growth
    Progression
    Work environment
    Long-term relationships
    Assets

    All Science Journal Classification (ASJC) codes

    • Business and International Management
    • Strategy and Management
    • Organizational Behavior and Human Resource Management

    Cite this

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    title = "Dotychczasowa strategia marki pracodawcy: Strategiczny nacisk na sektor technologii informacyjnej (IT) w Indiach",
    abstract = "There is a paradigm shift in the nature of employee –employer bonding in the present dynamic business context. It is moving from a strong long term relationship to an instable short term association. This change is primarily observed among highly skilled knowledge workers of the information technology industry as they seek the best organizational environment that will suit their needs. In the present operating business environment where organizational growth is an outcome of innovative and technological progressions, human capital has emerged as one of the most valued assets of the organization. Skilled human capital can be a source of competitive advantage to companies and be a significant antecedent to its success. The challenge for the information technology industry is therefore to design a work environment that not only attracts but retains such talented human capital. Hence, it is imperative for the companies to explore the attributes that such skilled talent expect and operationalise them to effective employer branding strategies. This study is an attempt to explore the important attributes that IT specialists aspire in an organization of interest which will be beneficial design employer branding strategies.",
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    Dotychczasowa strategia marki pracodawcy : Strategiczny nacisk na sektor technologii informacyjnej (IT) w Indiach. / Nayak, Smitha; Suhan.

    In: Polish Journal of Management Studies, Vol. 15, No. 2, 2017, p. 143-151.

    Research output: Contribution to journalArticle

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