Bullwhip effect mitigation in trading system: A system dynamics approach

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Citations (Scopus)


This paper deals with the modelling and simulation in the business of packaging where products are stocked based on forecasting and inventory policies. The model refers to the stochastic demand between the manufacturer, retailer and customers. The main objective of this paper is to reduce the Bullwhip Effect and enhance the efficiency of supply chain. The key variables of study are Supplier ordering rate, Supply line, Acquisition rate, Shipment rate, Backlog, Inventory, and Indicated orders. The results depict that lead time has to be brought down to four weeks, in the trading industry under consideration, if there has to be a drastic reduction in Bullwhip Effect. Accordingly, suggestions are made to reduce lead time through root cause analysis.

Original languageEnglish
Title of host publicationProceedings of the World Congress on Engineering 2011, WCE 2011
Number of pages6
Publication statusPublished - 14-11-2011
EventWorld Congress on Engineering 2011, WCE 2011 - London, United Kingdom
Duration: 06-07-201108-07-2011


ConferenceWorld Congress on Engineering 2011, WCE 2011
Country/TerritoryUnited Kingdom

All Science Journal Classification (ASJC) codes

  • Computer Science(all)
  • Engineering(all)
  • Applied Mathematics


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