Digitalize pharmaceutical marketing: Medical representative perspective

Digital marketing means marketing of products with the help of digital technology. In the era of digital India, pharmaceutical companies are not lagging behind with this advancement. As far as pharmaceutical marketing is concern digital marketing like e-detailing, engagement portals; social media management, email marketing and web conference are some of the channels widely used by pharmaceutical companies. Medical representatives are the bridge between physicians and companies. The effectiveness of these technologies can be assessed only if there is increase in business and developing trust among health care professionals. The present study was undertaken to understand the perception of medical representative towards digital pharmaceutical marketing. The results indicated that many of the respondents are well versed with latest technology and are of opinion that use of these technologies may help companies to stay ahead of competition.