E-commerce framework for strategic marketing of Udupi jasmine

Darryl Jeethesh D'souza, Harisha G. Joshi

Research output: Contribution to journalArticle

Abstract

Udupi jasmine cultivation plays an important role towards economic and social growth for the jasmine growing community-based enterprise of coastal Karnataka, India. It helps in promoting rural livelihoods, food security and poverty reduction. Due to the significant socio-economic impact of jasmine cultivation, the promotion and marketing of jasmine is inevitable for the sustenance of this community-based enterprise This study aims in developing an e-commerce framework for strategic marketing and promotion of Udupi jasmine. Study found that the benefits of e-business was nowhere applied in the existing system. As Udupi jasmine is a unique crop with a geographical indication tag (GI), regular agricultural framework cannot not be directly used. The research intents to persuade utilization of customized e-commerce framework for jasmine considering the existing crude system. This will reinforce the socio-economic growth of this communitybased enterprise as there will be a well-organized circulation of agricultural products on a larger scale.

Original languageEnglish
Pages (from-to)17-26
Number of pages10
JournalAgris On-line Papers in Economics and Informatics
Volume11
Issue number1
DOIs
Publication statusPublished - 01-03-2019

Fingerprint

Jasminum
e-commerce
electronic commerce
electronic business
Marketing
commerce
marketing
promotion
food security
economic impact
protected designation of origin
socioeconomic development
India
economic growth
poverty
agricultural products
livelihood
Economic Development
crop
community

All Science Journal Classification (ASJC) codes

  • Geography, Planning and Development
  • Agricultural and Biological Sciences (miscellaneous)
  • Economics, Econometrics and Finance (miscellaneous)
  • Management, Monitoring, Policy and Law

Cite this

D'souza, Darryl Jeethesh ; Joshi, Harisha G. / E-commerce framework for strategic marketing of Udupi jasmine. In: Agris On-line Papers in Economics and Informatics. 2019 ; Vol. 11, No. 1. pp. 17-26.
@article{b644931082874428804f834dc9295e03,
title = "E-commerce framework for strategic marketing of Udupi jasmine",
abstract = "Udupi jasmine cultivation plays an important role towards economic and social growth for the jasmine growing community-based enterprise of coastal Karnataka, India. It helps in promoting rural livelihoods, food security and poverty reduction. Due to the significant socio-economic impact of jasmine cultivation, the promotion and marketing of jasmine is inevitable for the sustenance of this community-based enterprise This study aims in developing an e-commerce framework for strategic marketing and promotion of Udupi jasmine. Study found that the benefits of e-business was nowhere applied in the existing system. As Udupi jasmine is a unique crop with a geographical indication tag (GI), regular agricultural framework cannot not be directly used. The research intents to persuade utilization of customized e-commerce framework for jasmine considering the existing crude system. This will reinforce the socio-economic growth of this communitybased enterprise as there will be a well-organized circulation of agricultural products on a larger scale.",
author = "D'souza, {Darryl Jeethesh} and Joshi, {Harisha G.}",
year = "2019",
month = "3",
day = "1",
doi = "10.7160/aol.2019.110102",
language = "English",
volume = "11",
pages = "17--26",
journal = "Agris On-line Papers in Economics and Informatics",
issn = "1804-1930",
publisher = "Faculty of Economics and Management CULS Prague",
number = "1",

}

E-commerce framework for strategic marketing of Udupi jasmine. / D'souza, Darryl Jeethesh; Joshi, Harisha G.

In: Agris On-line Papers in Economics and Informatics, Vol. 11, No. 1, 01.03.2019, p. 17-26.

Research output: Contribution to journalArticle

TY - JOUR

T1 - E-commerce framework for strategic marketing of Udupi jasmine

AU - D'souza, Darryl Jeethesh

AU - Joshi, Harisha G.

PY - 2019/3/1

Y1 - 2019/3/1

N2 - Udupi jasmine cultivation plays an important role towards economic and social growth for the jasmine growing community-based enterprise of coastal Karnataka, India. It helps in promoting rural livelihoods, food security and poverty reduction. Due to the significant socio-economic impact of jasmine cultivation, the promotion and marketing of jasmine is inevitable for the sustenance of this community-based enterprise This study aims in developing an e-commerce framework for strategic marketing and promotion of Udupi jasmine. Study found that the benefits of e-business was nowhere applied in the existing system. As Udupi jasmine is a unique crop with a geographical indication tag (GI), regular agricultural framework cannot not be directly used. The research intents to persuade utilization of customized e-commerce framework for jasmine considering the existing crude system. This will reinforce the socio-economic growth of this communitybased enterprise as there will be a well-organized circulation of agricultural products on a larger scale.

AB - Udupi jasmine cultivation plays an important role towards economic and social growth for the jasmine growing community-based enterprise of coastal Karnataka, India. It helps in promoting rural livelihoods, food security and poverty reduction. Due to the significant socio-economic impact of jasmine cultivation, the promotion and marketing of jasmine is inevitable for the sustenance of this community-based enterprise This study aims in developing an e-commerce framework for strategic marketing and promotion of Udupi jasmine. Study found that the benefits of e-business was nowhere applied in the existing system. As Udupi jasmine is a unique crop with a geographical indication tag (GI), regular agricultural framework cannot not be directly used. The research intents to persuade utilization of customized e-commerce framework for jasmine considering the existing crude system. This will reinforce the socio-economic growth of this communitybased enterprise as there will be a well-organized circulation of agricultural products on a larger scale.

UR - http://www.scopus.com/inward/record.url?scp=85063750427&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85063750427&partnerID=8YFLogxK

U2 - 10.7160/aol.2019.110102

DO - 10.7160/aol.2019.110102

M3 - Article

VL - 11

SP - 17

EP - 26

JO - Agris On-line Papers in Economics and Informatics

JF - Agris On-line Papers in Economics and Informatics

SN - 1804-1930

IS - 1

ER -