E-commerce framework for strategic marketing of Udupi jasmine

Darryl Jeethesh D'souza, Harisha G. Joshi

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

Udupi jasmine cultivation plays an important role towards economic and social growth for the jasmine growing community-based enterprise of coastal Karnataka, India. It helps in promoting rural livelihoods, food security and poverty reduction. Due to the significant socio-economic impact of jasmine cultivation, the promotion and marketing of jasmine is inevitable for the sustenance of this community-based enterprise This study aims in developing an e-commerce framework for strategic marketing and promotion of Udupi jasmine. Study found that the benefits of e-business was nowhere applied in the existing system. As Udupi jasmine is a unique crop with a geographical indication tag (GI), regular agricultural framework cannot not be directly used. The research intents to persuade utilization of customized e-commerce framework for jasmine considering the existing crude system. This will reinforce the socio-economic growth of this communitybased enterprise as there will be a well-organized circulation of agricultural products on a larger scale.

Original languageEnglish
Pages (from-to)17-26
Number of pages10
JournalAgris On-line Papers in Economics and Informatics
Volume11
Issue number1
DOIs
Publication statusPublished - 01-03-2019

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All Science Journal Classification (ASJC) codes

  • Geography, Planning and Development
  • Agricultural and Biological Sciences (miscellaneous)
  • Economics, Econometrics and Finance (miscellaneous)
  • Management, Monitoring, Policy and Law

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