Fans’ Attachment to Players in the Indian Premier League: Insights from Twitter Analytics

Giridhar B. Kamath, Shirshendu Ganguli, Simon George, Vibha

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Sports in India are gradually gaining traction, and people are more and more inclined towards various other sports apart from cricket. Even though several sporting leagues are currently running in India, the attention and viewership that the Indian Premier League (IPL) enjoys are unmatchable. Social media posts and the growing viewership on TV and Over the Top (OTT) platforms are evidence of this. This research investigates the level of attachment of the fans with the players of their favorite team. We study the opinions of fans through the tweets extracted during the IPL players auctions held in the preseason of the thirteenth edition of the IPL. The fans were very active on social media, airing their views about the various players available in the auction for their team to buy, indicating high team identification. In total, 15,374 tweets that were extracted and processed confirmed the same. Further, using System Dynamics (SD) methodology, we develop a causal loop linking the various parameters of importance in the IPL ecosystem that could help the league and the team managers to understand the importance of player attachment among the fans better. This study is the first in the context of IPL that uses the System Dynamics methodology to justify the findings of twitter analytics.

Original languageEnglish
Title of host publicationRe-imagining Diffusion and Adoption of Information Technology and Systems
Subtitle of host publicationA Continuing Conversation - IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2020, Proceedings
EditorsSujeet K. Sharma, Yogesh K. Dwivedi, Bhimaraya Metri, Nripendra P. Rana
PublisherSpringer Science and Business Media Deutschland GmbH
Pages451-462
Number of pages12
ISBN (Print)9783030648602
DOIs
Publication statusPublished - 2020
EventIFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2020 - Tiruchirappalli, India
Duration: 18-12-202019-12-2020

Publication series

NameIFIP Advances in Information and Communication Technology
Volume618
ISSN (Print)1868-4238
ISSN (Electronic)1868-422X

Conference

ConferenceIFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2020
CountryIndia
CityTiruchirappalli
Period18-12-2019-12-20

All Science Journal Classification (ASJC) codes

  • Information Systems
  • Computer Networks and Communications
  • Information Systems and Management

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