Health literacy-A strategic asset for corporate social responsibility in Europe

Kristine Sørensen, Helmut Brand

Research output: Contribution to journalArticle

12 Citations (Scopus)

Abstract

The European Commission (EU) has launched the strategy Europe 2020 aimed to turn the EU into a smart, sustainable and inclusive economy delivering high levels of employment, productivity and social cohesion. A prerequisite for the success of Europe 2020 is the availability of a healthy population and a healthy work force. An action worth highlighting is raising corporate social responsibility (CSR). The aim of this paper is to present how health literacy can become a strategic asset in CSR through the introduction of the Collaborative Venture on Health Literacy and the development of a business case on health literacy meeting targets of Europe 2020. A scope study revealed that a majority of companies within the network of CSR Europe already show health-related employee programs on their corporate websites, but only a few are focused specifically on advancing health literacy. The gap leaves potential opportunities for interventions based on research and good practices, where businesses through CSR can create a health-friendly environment and stimulate the workforce to manage their own health, seek information, and make decisions in terms of promoting health and well-being, thereby transforming information into knowledge and increased awareness among employees.

Original languageEnglish
Pages (from-to)322-327
Number of pages6
JournalJournal of Health Communication
Volume16
Issue numberSUPPL. 3
DOIs
Publication statusPublished - 11-10-2011

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Health Literacy
Social Responsibility
social responsibility
assets
literacy
Health
health
Occupational Health
EU
employee
Personnel
work force
Industry
social cohesion
research practice
health information
European Commission
best practice
website
Research

All Science Journal Classification (ASJC) codes

  • Health(social science)
  • Communication
  • Public Health, Environmental and Occupational Health
  • Library and Information Sciences

Cite this

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Health literacy-A strategic asset for corporate social responsibility in Europe. / Sørensen, Kristine; Brand, Helmut.

In: Journal of Health Communication, Vol. 16, No. SUPPL. 3, 11.10.2011, p. 322-327.

Research output: Contribution to journalArticle

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