Identifying opportunities for wearable technology for product development and market positioning

Vikas Gupta, Lewlyn L.R. Rodrigues, Asish Oommen Mathew

Research output: Contribution to journalArticle

Abstract

Wearable technology is all set to revolutionalise the human society. This research study provides an overview of the wearable technology and explores its applicability and usefulness in the Indian context as most of the studies are carried out in foreign countries. This research will fill the knowledge gaps for companies working on wearable technology thereby reducing the market and technology uncertainty in the initial stages of new product development process. A Stage-Gate process was adopted as the research methodology which involves both secondary and primary data analyses. Primary data was collected through a questionnaire survey conducted among 184 employees belonging to 40 companies in Bangalore. The results show that solutions like employee safety systems and smart-eyeglasses are very much beneficial across both office and industrial plant work environments. Moreover, they are also interested in features like health and activity monitoring.

Original languageEnglish
Pages (from-to)247-275
Number of pages29
JournalInternational Journal of Product Development
Volume22
Issue number4
DOIs
Publication statusPublished - 01-01-2018

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Product development
Eyeglasses
Personnel
Security systems
Industrial plants
Industry
Health
Monitoring
Wearable technology
Positioning
Product market
Employees
Uncertainty

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Economics and Econometrics
  • Strategy and Management
  • Management of Technology and Innovation

Cite this

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Identifying opportunities for wearable technology for product development and market positioning. / Gupta, Vikas; Rodrigues, Lewlyn L.R.; Mathew, Asish Oommen.

In: International Journal of Product Development, Vol. 22, No. 4, 01.01.2018, p. 247-275.

Research output: Contribution to journalArticle

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