Intervention strategies to mitigate risk in adventure tourism: A Haddon matrix perspective

Adventure tourism is a rapidly expanding tourism activity around the world. The risk in adventure tourism is very real which may lead to tragedies. There is an increasing number of people involved in adventure tourism without prior knowledge and level of risk. The management of risk in adventure tourism is critical for its sustainability. If the risk has not managed efficiently, it will lead to loss of firms' reputation, money and customer confidence. The objective of this research is to develop a framework which may help tourism planners and adventure tour operators in the identification of risk and to develop strategies to mitigate and minimize the risk by applying Haddon matrix.