Online is a new channel of distribution of goods in the present digital era. An online pharmacy can be said to be a company that sells pharmaceutical preparations, including prescription-only drugs and over the counter drugs, through online ordering on the internet and subsequent delivery. The concept of online pharmacy is at nascent stage in India. There are some advantages and disadvantages about concept of online pharmacy in India. With the rapidly changing consumer behaviour in India, there is a demand for accessing a wide range of products/services at the click of a button, and at competitive prices. Currently, there is a lot of misunderstanding about online pharmacies impacting the traditional brick and mortar pharmacies. The present study attempted to assess the knowledge, attitude and practice of online pharmacy amongst retail pharmacies.
|Number of pages||7|
|Publication status||Published - 01-05-2018|
All Science Journal Classification (ASJC) codes
- Pharmacology, Toxicology and Pharmaceutics(all)