Mid Roll Advertisement Placement Using Multi Modal Emotion Analysis

Sumanu Rawat, Aman Chopra, Siddhartha Singh, Shobhit Sinha

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

In recent years, owing to the ever-increasing consumer base of video content over the internet, promoting business via advertising between the videos has become a powerful strategy. Mid roll ads are the video ads that are played between the content of a video being watched by the user. While a lot of research has already been done in the field of analyzing the context of the video to suggest relevant ads, little has been done in the field of effective placement of the ads so that it does not deteriorate users’ experience. In this paper, we are proposing a new model to suggest at which particular spot in a video, an advertisement should be placed such that most people will watch more of the ad. This is done using emotion, text, action, audio and video analysis of different scenes of a video under consideration.

Original languageEnglish
Title of host publicationArtificial Neural Networks and Machine Learning – ICANN 2019
Subtitle of host publicationText and Time Series - 28th International Conference on Artificial Neural Networks, 2019, Proceedings
EditorsIgor V. Tetko, Pavel Karpov, Fabian Theis, Vera Kurková
PublisherSpringer Verlag
Pages159-171
Number of pages13
ISBN (Print)9783030304898
DOIs
Publication statusPublished - 01-01-2019
Externally publishedYes
Event28th International Conference on Artificial Neural Networks, ICANN 2019 - Munich, Germany
Duration: 17-09-201919-09-2019

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume11730 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference28th International Conference on Artificial Neural Networks, ICANN 2019
CountryGermany
CityMunich
Period17-09-1919-09-19

Fingerprint

Modal analysis
Placement
Marketing
Internet
Video Analysis
User Experience
Industry
Emotion
Model
Business
Text
Strategy
Advertising
Context

All Science Journal Classification (ASJC) codes

  • Theoretical Computer Science
  • Computer Science(all)

Cite this

Rawat, S., Chopra, A., Singh, S., & Sinha, S. (2019). Mid Roll Advertisement Placement Using Multi Modal Emotion Analysis. In I. V. Tetko, P. Karpov, F. Theis, & V. Kurková (Eds.), Artificial Neural Networks and Machine Learning – ICANN 2019: Text and Time Series - 28th International Conference on Artificial Neural Networks, 2019, Proceedings (pp. 159-171). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 11730 LNCS). Springer Verlag. https://doi.org/10.1007/978-3-030-30490-4_14
Rawat, Sumanu ; Chopra, Aman ; Singh, Siddhartha ; Sinha, Shobhit. / Mid Roll Advertisement Placement Using Multi Modal Emotion Analysis. Artificial Neural Networks and Machine Learning – ICANN 2019: Text and Time Series - 28th International Conference on Artificial Neural Networks, 2019, Proceedings. editor / Igor V. Tetko ; Pavel Karpov ; Fabian Theis ; Vera Kurková. Springer Verlag, 2019. pp. 159-171 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).
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Rawat, S, Chopra, A, Singh, S & Sinha, S 2019, Mid Roll Advertisement Placement Using Multi Modal Emotion Analysis. in IV Tetko, P Karpov, F Theis & V Kurková (eds), Artificial Neural Networks and Machine Learning – ICANN 2019: Text and Time Series - 28th International Conference on Artificial Neural Networks, 2019, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 11730 LNCS, Springer Verlag, pp. 159-171, 28th International Conference on Artificial Neural Networks, ICANN 2019, Munich, Germany, 17-09-19. https://doi.org/10.1007/978-3-030-30490-4_14

Mid Roll Advertisement Placement Using Multi Modal Emotion Analysis. / Rawat, Sumanu; Chopra, Aman; Singh, Siddhartha; Sinha, Shobhit.

Artificial Neural Networks and Machine Learning – ICANN 2019: Text and Time Series - 28th International Conference on Artificial Neural Networks, 2019, Proceedings. ed. / Igor V. Tetko; Pavel Karpov; Fabian Theis; Vera Kurková. Springer Verlag, 2019. p. 159-171 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 11730 LNCS).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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Rawat S, Chopra A, Singh S, Sinha S. Mid Roll Advertisement Placement Using Multi Modal Emotion Analysis. In Tetko IV, Karpov P, Theis F, Kurková V, editors, Artificial Neural Networks and Machine Learning – ICANN 2019: Text and Time Series - 28th International Conference on Artificial Neural Networks, 2019, Proceedings. Springer Verlag. 2019. p. 159-171. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). https://doi.org/10.1007/978-3-030-30490-4_14