Moderating role of cultural values on the relationship among hedonism, materialism, and impulse buying: A conceptual framework

Shaon Sen, Smitha Nayak

Research output: Contribution to journalArticlepeer-review

Abstract

This paper aimed to situate the hedonism-materialism-impulse buying relationship within the theoretical frameworks of the theory of regulatory focus and the theory of social influence. Drawing from these two theories, this paper adopted the theory-building process to build a moderated mediational model that explained the mediated effect of materialism in the hedonism - impulse buying relationship. This paper also explored theoretically the moderating roles of individualism/collectivism among the constructs of hedonism, materialism, and impulse buying. This paper has contributed to the research discourse on impulse buying by showing the explanatory mechanism of a mediated moderated model.

Original languageEnglish
Pages (from-to)26-40
Number of pages15
JournalIndian Journal of Marketing
Volume51
Issue number1
DOIs
Publication statusPublished - 01-2021

All Science Journal Classification (ASJC) codes

  • Marketing

Fingerprint Dive into the research topics of 'Moderating role of cultural values on the relationship among hedonism, materialism, and impulse buying: A conceptual framework'. Together they form a unique fingerprint.

Cite this