Introduction: Hearing aids (HAs) are the electro acoustic device, developed for individuals with hearing loss. Aim: The present study was focused on analyzing the possible reasons for nonacceptance of the HAs in older adults. Methodology: A cross-sectional study was conducted in which 100 participants were enrolled in the study. Self-reported questionnaire was adapted to regional language Kannada in the first phase of the study. Adapted questionnaire was administered in individual with hearing loss in the second phase. Descriptive statistics was used for compiling the result of the study. Results: The result revealed that attitude-related factor had the highest mean score followed by device-related factor, personal, and financial-related factors. Conclusion: In developing countries such as India, still the stigma toward hearing loss and HAs are dominating these individuals and rejects them in procuring the HA.
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